ItsNthn Academy: Content Structure & Brand Messaging
Overview
ItsNthn Academy is a youth basketball training program. The goal of this project was to create a clear content structure that helps users understand the program, navigate the website, and take action.
Problem
The existing content lacked clear structure and prioritization.
Users could struggle to quickly understand:
- what the program offers
- who it is for
- how to get started
This resulted in:
- unclear navigation
- scattered messaging
- weak conversion path
Approach
I focused on structuring content to support user understanding and decision-making.
This included:
- organizing information into clear sections
- aligning messaging with user goals
- ensuring consistent terminology across the platform
Key Decision
The navigation was structured into clear categories such as Programs, Sessions, Teams, and Staff, allowing users to quickly locate relevant information instead of scanning unstructured content.
Result
The updated structure improves clarity, supports faster understanding of the program, and provides a clearer path to action.